ABOUT
The Groundwork Tradeshow is a biannual wholesale trade event held in Kelowna, British Columbia.
A Western Canadian trade show featuring the best brands in action sport, outdoor, footwear, and apparel.
Our audience includes brands and retailers across the lifestyle, outdoor, travel, fitness, and active markets.
We connect the Canadian West Coast industry — reps, buyers, and brands — in a professional and approachable environment designed for doing business.
Groundwork brings together products, people, and ideas that shape the next season in retail.